What’s next for Cortiez?

Carla Mbappe
2 min readDec 21, 2023

Corteiz’s dominance in the streetwear realm is evidenced by two noteworthy collaborations, suggesting his potential global influence. This achievement comes despite past legal actions taken against CRTZ by Nike and ongoing discussions about Clint following the Supreme blueprint. Clint419 has effectively elevated brand recognition from city to city, by employing impactful guerrilla marketing tactics that garnered significant attention. This success resulted in two collaborations as mentioned above, with these same renowned brands Nike in the Summer and Supreme as the year comes to a close. The question now is, what comes next?

Is he gauging the response of both Corteiz and Supreme’s audiences with this collaborative effort?

Following the recent Twitter controversy, users have rallied in support of Clint419 against Reece Wabara, the owner of Manière de Voir. It will be repeatedly emphasised that Corteiz’s authenticity is the key factor behind his one million Instagram followers.

Clint419 tweets “Need to get corteiz in GTA 6.

by all means”.

However, as a streetwear fashion label, Corteiz faces the challenge of making judicious choices given the acclaim he has gained. While “streetwear is the antidote to wider fashion trends,” the industry is currently emphasizing quiet luxury. Corteiz must craft superior products for sustained success in the fashion realm, leveraging the cultural impact he has already established as a young, British, black-owned brand.

Sign up to discover human stories that deepen your understanding of the world.

Free

Distraction-free reading. No ads.

Organize your knowledge with lists and highlights.

Tell your story. Find your audience.

Membership

Read member-only stories

Support writers you read most

Earn money for your writing

Listen to audio narrations

Read offline with the Medium app

No responses yet

Write a response